Wed
Apr
9
In chapter 6, the book talks about advertisements and how they appeal to consumers. Advertisements provide a message to communicate with the consumer. They can be simple or more complex to evoke emotion and shock. Public service announcement are informative and try to provide shock or provoke an emotion. TheTruth.com is an anti-smoking campaign and recently just launched the Sunny Side of Truth campaigns. These commercials provide facts about smoking and ridiculous quotes that tobacco companies have said in defense to smoking. These commercials are very funny and make many people realize the truth about smoking. They are informative, very creative and sometimes provide a shock value which is why many like to watch them.
