Glamour
Glamour is to attract or allure. It can always provide excitement or desire. In advertising, glamour is used to attract consumers. The book explains that many times, well know celebrities are used to sell a product and be shown as flawless and happy. They are glamorous to the consumer. That having that product will make you feel glamourous and satisfied. In the film, that lead character was trying to sell a boil cream. The product is to help take care of the boil and make the person feel glamorous and not ugly. The problem is the lead character does not know if the product works and how to make some one want to buy this cream. Everyone desires a nice face that is boil free, but it is hard to sell a product that you are unsure will work and make people feel glamourous. In advertising, you want people to be attracted to what you are selling and many times you need to make it glamourous even if it means being deceitful. This is all part of the advertising game and this is what drives the lead character crazy.
