How to Get Ahead in Advertising
http://youtube.com/watch?v=L_U2lEgvMq0
In this movie, main character was having problems selling boil cream. However, after he was able to make boils glamorous it was easier to sell the cream. In world of advertising the key is to make things glamorous to entice people to buy the product. Recently, I have seen covergirl commercials for mascara. In the commercials, they use Drew Barrymore as a celebrity to attract women to buy this product. If Drew Barrymore uses it, then these women can use it to make themselves more glamorous. Also, covergirls tag line is easy, breezy, beautiful covergirl. This implies that their make up is easy to use, its light in coverage, and it can help you make beautiful like a covegirl. This is a way to entice women to buy their products. This is a method that many companies use to glamorize the products to attract people t buy what they are selling.
